Why are promotional products such an effective way to spread your brand’s or organization’s message? According to the Promotional Products Association International (PPAI), a whopping 81% of people keep the promotional products they are given for more than a year. This means that your logo or message will be seen by a large number of people, over a long period of time.

The research also shows that people who receive a promotional product remember the advertiser who gave it to them and are more likely to choose them to do business with.

Promotional products have been used by businesses and nonprofits for many years to raise awareness for their brand or cause. These five categories of promotional products have lasting power because they are useful, affordable and people enjoy receiving them.

1) Sunglasses

Sunglasses remain one of the most popular categories in promotional products. There are no sizing issues to contend with, as there are with apparel, and everyone needs at least one pair. They are both fun and functional and they make an extremely affordable giveaway item. Sunglasses get your brand seen by many eyes, as people wear them everywhere! We offer sunglasses of different styles and many bright colors. We carry solids and patterns and the latest trend in sunglasses- wood tone!

2) Reusable Bags

Customized reusable bags are among the most popular promotional products. In fact, approximately a third of U.S. consumers own at least one promotional bag and use it several times per month. Custom imprinted bags are used at school, at the office and the gym, and can be used over and over as shopping and grocery bags. Using a reusable shopping bag is both eco-friendly and a great way to showcase your brand. Browse our collection here.

3) Drinkware

Drinkware is another hot category in the promotional products industry. More consumers than ever own a logoed drinkware item; whether it is a water bottle, travel mug or tumbler. Half of those who own them use them at least 2-3 times PER week! That repeated use and exposure is what makes drinkware items such an effective promotional item. Great for schools, nonprofits and businesses, we carry a wide range of styles and price points.

4) Tech Products

Tech products are another great vehicle for promoting your brand or organization, as they serve a useful purpose in our everyday lives. Tech accessories such as mobile device chargers, phone holders and car mounts are so useful that people tend to hold on to them for a long time, using them at home, at the office, and on the road. Ear buds and Bluetooth® devices are getting increasingly popular and make excellent giveaways for promotions and events.

5) Pens

Promotional writing instruments are one of the most popular and affordable ways to spread your brand or organization’s message. Promotional pens are owned by over half of all consumers. Pens make great “leave behind” items for new and potential clients and customers. One of the most affordable promotional items, pens have great lasting power and are circulated, seen and used repeatedly by a wide range of people. While there are many pens to choose from, we can help you make the selection that will work best for your promotion!

Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>



Mailing Address:
Crestline Customer Service
PO Box 2027
Lewiston, ME 04241
Crestline Customer Service:
US: 866-488-4975
Intl: +1 207-488-4975
© 2011 Crestline Blog