It’s no secret that drinkware items are widely used in the promotional industry. A quarter of all consumers in the United States own a logoed drinkware item; whether it is a water bottle, travel mug or tumbler. Half of those who own them use them 2-3 times per week! That repeated use and exposure is what makes drinkware items so popular.

Another benefit of promotional drinkware is how versatile these items can be. They can successfully accomplish the promotional goals of companies large and small, in nearly any industry. Everyone has to drink, right?

The power of promotional drinkware can be taken even further when you take advantage of the space inside. Water bottles, tumblers, and travel mugs have something that many other promotional items do not; space to fill! While these items work excellently alone, you can unlock more advertising potential when you take advantage of the space inside of promotional drinkware.

How can you effectively use the empty space?

  1. Coupons and Flyers

Coupons and Flyers are great for awareness campaigns and special offers, but it’s not always easy to get people to willingly accept a flyer or coupon that is being handed out to them because they have a tendency to come across as “junk”. This problem can be alleviated with promotional drinkware. Putting a coupon or small flyer into a translucent water bottle or tumbler is a great way to successfully get your information into the hands of your audience. The added bonus is that recipients will love receiving a promotional water bottle and will potentially use it 2-3 times per week. By doing this, you will also reach the recipient’s coworkers, friends, and family.

  1. “Gift Bag”

Gift bags are a popular trade show and convention giveaway, but it’s easy to be forgotten when so many other people are also handing out bags. Drinkware items have just as much potential for filling as promotional bags and totes have. You can use them for your trade show giveaways by handing them out to attendees that visit your booth. Fill your drinkware giveaway with your business card and any other small giveaways like a custom pen or keychain. An added bonus is that unlike promotional bags, drinkware items take up the same amount of space when full as they do when empty.

Drinkware 4Featured above is a great example of a great trade show or convention giveaway! Products used are the Diavolo Tumbler, Easy Writer Pen, and Clip-N-Go Purell Hand Sanitizer.

  1. Themed Giveaways

Events are often centered on a theme in which you plan your giveaways accordingly. Drinkware items can be tied into nearly any theme whether it is a fundraising event, an awareness walk, an educational conference and more. At a busy event, some attendees may be hesitant to take small giveaways because they may not want to hold on to them all day, and if they traveled to the event, they may not be interested in taking extra items home. Drinkware items are attractive in these situations because they are practical and useful. Events are often long and having a nice water bottle to drink out of or a travel mug to fill with a hot coffee will be very appealing.

Here are a few examples of how you can use drinkware and other small items at various different events. Always remember to keep your audience in mind when choosing the right products for your event. Be creative and have fun!Drinkware 3 (1) Featured here is the Mirage Tumbler, Pocket Cleaning Cloth, and the Eclipse USB Flash Drive.

Drinkware 3Features the Poly-Squeeze Sport Bottle, Knit-In Lanyard, and the Professional Metallic Pen.

Do you have an event coming up? Consider using promotional drinkware and taking advantage of the space inside. What would you put inside of drinkware items for your brand?

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