Learning the language: A Guide to Promotional Industry Terms

One of the hardest parts of diving into something new is adapting to a new language. Whether you’re buying a new car or looking to hire a lawyer; in order to understand what you’re looking for, you need to understand a bit of that jargon that is associated with the industry. The promotional products industry has no shortage when it comes to industry-specific terms. We want to do our best to ensure that if you are just beginning your journey with promotional products that you understand the terms that are used to communicate your ideas to our promotional product experts so that your final product gets to you exactly the way that you want it to! This glossary will fill you in on the processes used to imprint your items, the charges that you will see on your quote or on an item page as well as some of your … Read More

Supporting Company Causes with Promotional Products

71% of consumers say that they would help support a brand if there is a link to a good cause. That’s quite an astounding number, right? Many companies have causes and charities that they are committed to helping. The causes that your company supports can vary; you may be in support of sustainable or environmentally friendly practices and products, you may want to help eliminate homelessness in your community. Participating in charitable events, raising funds for a cause through your company or a commitment to spreading awareness of a social cause are things worth sharing! Promotional products are great for sharing your cause marketing efforts. They are a great way to share your corporate values with the people who they will matter to most. It can help you to acquire new customers and further satisfy current customers. What products work great for cause marketing? The products that work well for … Read More

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