In The Spirit of Spring

As the snow starts to melt, the flowers begin to bloom and the grass gets a little greener, it’s time to trade beanies for baseball caps and stock up on promotional products that speak to the spring season. Here are our picks for trendy items that will carry your brand into the warmer months: April Showers… Spring is synonymous with rain, which means promotional products like umbrellas and wellies will get a lot of wear on dreary days. Functional and practical, rain gear is almost like a mobile billboard for your brand, communicating your company’s message to a large pool of potential customers. …Bring May Flowers Seeds and flower kits make excellent, timely giveaways for spring trade shows and help reinforce a green message for companies trying to promote their commitment to sustainability. Don’t forget, Earth Day is April 20, which is another opportunity to entice potential customers with an … Read More

The Making of Greenery: How the 2017 Pantone Color of the Year Got Chosen

Famously standardizing the language for color communication across industries, Pantone LLC is a world-renowned authority on color, and as such, annually names a hue to represent the coming year. For 2017, this color is Greenery, a beautifully vivid yellowish green that fans liken to plant life and opponents describe as Kermit colored. Love it or hate it, everyone wants to know, why was this color picked? It may feel random to the untrained eye, but the color selection process is in fact carefully orchestrated and tends to skew more subjective than scientific. Starting nine months out, members of the Pantone Color Institute begin looking at macro influencers that span many industries and disciplines to uncover color trends. Their focus is worldwide, with travel a must. From Milan to New York City to Dubai, members of the Institute spend months visiting different cities and experiencing the art, architecture, politics and fashion … Read More

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