In the News: The Personal Safety Keychain Alarm

In response to a violent crime against an elderly New York City resident, the NYPD’s Community Affairs Bureau started Senior Safe, a new program aimed at protecting senior citizens. As part of this safety initiative, the NYPD has made plans to distribute bracelets with the personal safety keychain alarm attached, to every senior center in the city. Read more here The Personal Safety Keychain Alarm is extremely loud at 100-110 decibels, and can be heard up to 175-225 feet away. It also has an LED light for additional security. It is fast and simple to use, making it ideal for emergency situations.

4 Ways to Get Your Nonprofit Noticed

Did you know that there are over 1.5 million nonprofit organizations registered in the US? With so many worthy causes hoping to gain support from donors, it is important to get creative when amplifying your message. Here are a few tips for effective non-profit marketing: Sell Some Swag Bring your logo to life by selling items like T-shirts, hats, water bottles, mugs and bracelets on your website as a way to raise funds. Consider creating benchmarks to give people a tangible idea for how their money will be used (“500 T-shirts sold allows us to provide one village with drinking water for a month,” etc.). Every piece of merchandise sold and used will also help raise awareness and garner supporters. Get Social Media Savvy Social media platforms, especially Facebook and Twitter, are ideal for promoting your cause and keeping people engaged with updates, blog posts, event photos, questionnaires, and videos. … Read More

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