Making Change: Bringing a Non-Profit’s Logo to Life

When World of Change launched in 2017, its mission was elegantly simple: collect spare change to fund worthy causes. With an estimated $10 billion in loose coins currently sitting idle in households, the concept has the potential to add up to some big change. But during the initial startup phase, founder Matt Hoidal was faced with the challenge of figuring out how to take this simple idea and translate it into a fully fleshed out brand from scratch. Says Hoidal, “World of Change needs to be something people can visualize, touch, hear and feel, so we had to have something tangible to help illustrate how our change collection and investment concept would work.” For the organization and its purpose to be communicated successfully, it was clear that sandwich bags and envelopes wouldn’t cut it when it came to coin collection. Instead, Hoidal created coin kits all his own by repurposing … Read More

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