Prep for Your Pop-Up Shop

As the retail industry adjusts to more online purchasing, pop-up shops are growing in popularity. Popups are an easy, affordable, and efficient way to connect in-person with customers, showcase products and promote a brand. Plus, they can occur anywhere from a street corner to inside a larger store! Is a popup right for your business? Here are a few things to consider and some tips for success: Make your brand the center of your display. You’ll need signage and decorations to attract attention and generate interest. Try a bright, welcoming table cover, a stand-up or hanging banner, or a folding display board. Stand out with a bright balloon cluster. Find the right location. Websites like thestorefront.com are a great way to find short-term retail locations in major cities around the country. Have the right staff. Whoever represents your company should reflect your values and be warm, energetic, and informed. The … Read More

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