Encouraging Word-Of-Mouth Advertising with Promotional Products

Word of Mouth Advertising (WOM)—even if you are not a marketer, you are probably no stranger to this term. Word of mouth marketing is the natural conversation about your business and your message between a customer and another person or group, either spoken out loud or documented somewhere on the internet. This act is considered to be one of the strongest forms of customer acquisition, and it is important for businesses of all sizes. Word of mouth is so effective because of its credibility. We trust our family, friends, and other consumers in our same position. Their recommendations and opinions carry more weight than advertising spots on television or the radio. When a consumer receives impeccable service or has an experience that was better than expected, it is a natural reaction to want to share it. On the same note, when a consumer receives less than excellent service and is … Read More

Tips on Establishing Customer Relationships

At Crestline, we know that promotional products can do, and say, a lot! We also know that in order for them to speak the loudest, as a marketer, you must make sure that you are building a relationship with the receiving prospects and that you are communicating with them in a way that makes them trust you. Have you ever gone through an entire purchase on auto pilot? You walk into a store, grab what you need and check out. By the time you get back in the car, you’re lucky if you even remember what you cashier looked like. This kind of selling and purchasing is strictly transactional and making a sale is the only objective. There is no attempt to form a relationship or be anything beyond just a purchase. Transactional purchases do not strive to make the customer want to come back. They purchaser may buy again … Read More

Big data? No. Actionable Data!

The CFO and CEO want “Big Data”. However, everyone needs actionable data including the CFO and CEO. The problem lies in the little data. The little data is all the data that is floating all around your company unorganized including your duplicate customer records, your unmatched product numbers, and so on. At Crestline, we have more data coming in today than ever before.  We are utilizing this data in exciting ways to better serve our customers.  Yet we still have room to improve in efficiency, data quality, and better understand the story behind the data. Recently we implemented the Informatica Product Information Manager (PIM) which has been a huge success for our ability to deliver new products quickly to our customers through our website and our print catalog.  In the first 3 months of 2014 using our new PIM, we’ve exceeded the total products added and updated through all of … Read More

Benefits of Being Loyal- From Our CIO

Unexpectedly, I received an email from Delta “Re: Recognition of your recent travel on Delta”. The letter said: “On behalf of Delta Air Lines, I would like to offer my sincere apology for the multiple flight disruptions you experienced”.  The entire letter was incredibly well done.  I was happy just to get the letter, but the letter ended with “In recognition of your value as a Platinum Medallion member and as a gesture of goodwill, I have sent you a gift containing perishables, which will be mailed to the address in your SkyMiles account.” Yes, I had a bad experience (some of my face book friends might remember my 10 hour stint in MSP ending with a bird hitting the plane).  Yes, I did share that with Delta and I thought they had handled it fine. After all, I have been on different planes over 100 times this year so I … Read More

QR Codes

Maybe you are interested in bringing QR codes into your promotional campaign, but you aren’t sure exactly how to incorporate them into your existing format. Your Crestline representative will be happy to help you craft a QR code campaign that will extend your brand’s image to a wider variety of channels!

Mailing Address:
Crestline Customer Service
PO Box 2027
Lewiston, ME 04241
Crestline Customer Service:
US: 866-488-4975
Intl: +1 207-488-4975
email: crestlinehelp@crestline.com
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