5 Products to Show Off Your Brand’s Playful Side

With summer just around the corner, it’s the perfect time to bring a lighter sensibility to your brand by using out-of-the-box promotional productions. Here, we list out our top picks for getting a little creative with your logo presentation: Yo-Yos Take an old-school approach by placing your company’s logo on a classic yo-yo. Everyone will find the simplicity of this nostalgic item appealing, making a branded yo-yo a great giveaway for tradeshows, company picnics and retreats. Coloring Books Coloring books are making a comeback with all age groups. Grownups are grabbing crayons and pencils to bring black-and-white line drawings to life as a way to relax and unplug. Therapists and yoga studios would do well to use these branded books to appeal to clients looking for a meditative hobby. Fidget Spinners The award for hottest of-the-moment trend easily goes to the fidget spinner, a sensory tool turned fad that helps … Read More

Going to Their Happy Place

When someone tells you to “go to your happy place,” where do you envision you are? Wherever it is, it is likely defined by blissed-out enjoyment and relaxation. Investing in swag that will make your customers’ happy place even happier is a great way to promote your brand. The Beach Put your logo on fun accessories like sunglasses, beach towels and beach balls that consumers can use during a family trip to the beach. Our bold, stripped beach mats, complete with an inflatable pillow, roll up into a built-in carrier with handles for easy breakdown—a feature overwhelmed parents are sure to appreciate. The Fishing Hole There are few recreational activities more zen-like then fishing by a lake or river. Lures make an amazing promotional giveaway, and we promise that they’re as good at hooking customers as they are at catching fish! The Camping Ground For companies in the outdoor industry, … Read More

In The Spirit of Spring

As the snow starts to melt, the flowers begin to bloom and the grass gets a little greener, it’s time to trade beanies for baseball caps and stock up on promotional products that speak to the spring season. Here are our picks for trendy items that will carry your brand into the warmer months: April Showers… Spring is synonymous with rain, which means promotional products like umbrellas and wellies will get a lot of wear on dreary days. Functional and practical, rain gear is almost like a mobile billboard for your brand, communicating your company’s message to a large pool of potential customers. …Bring May Flowers Seeds and flower kits make excellent, timely giveaways for spring trade shows and help reinforce a green message for companies trying to promote their commitment to sustainability. Don’t forget, Earth Day is April 20, which is another opportunity to entice potential customers with an … Read More

The Six Best New Giveaway Trends

As we gear up for the spring trade show season here at Crestline, great giveaways are top of mind. You can always go the classic route by decorating your table with branded pens like the Bic® Clic Stic®—and with the lowest cost per impressions of any item, it would be a smart move. But if you’re looking to shake things up this year, we’ve compiled a list of six out-of-the-box giveaways that are sure to be a hit. EOS™ Smooth Sphere Lip Balm ($5.89-$3.90) Lip balm is used by almost everyone, and the EOS™ brand is particularly well-known and well-liked. Research shows that promo products from recognizable retail brands resonate better with consumers, particularly with millenials. Safe Guard RFID Card Sleeve ($1.19-$0.82) With identity theft on the rise, this simple sleeve can be a real lifesaver of a giveaway. The RFID compliant, polyethylene material protects against digital data theft while … Read More

Encouraging Word-Of-Mouth Advertising with Promotional Products

Word of Mouth Advertising (WOM)—even if you are not a marketer, you are probably no stranger to this term. Word of mouth marketing is the natural conversation about your business and your message between a customer and another person or group, either spoken out loud or documented somewhere on the internet. This act is considered to be one of the strongest forms of customer acquisition, and it is important for businesses of all sizes. Word of mouth is so effective because of its credibility. We trust our family, friends, and other consumers in our same position. Their recommendations and opinions carry more weight than advertising spots on television or the radio. When a consumer receives impeccable service or has an experience that was better than expected, it is a natural reaction to want to share it. On the same note, when a consumer receives less than excellent service and is … Read More

Tips on Establishing Customer Relationships

At Crestline, we know that promotional products can do, and say, a lot! We also know that in order for them to speak the loudest, as a marketer, you must make sure that you are building a relationship with the receiving prospects and that you are communicating with them in a way that makes them trust you. Have you ever gone through an entire purchase on auto pilot? You walk into a store, grab what you need and check out. By the time you get back in the car, you’re lucky if you even remember what you cashier looked like. This kind of selling and purchasing is strictly transactional and making a sale is the only objective. There is no attempt to form a relationship or be anything beyond just a purchase. Transactional purchases do not strive to make the customer want to come back. They purchaser may buy again … Read More

Big data? No. Actionable Data!

The CFO and CEO want “Big Data”. However, everyone needs actionable data including the CFO and CEO. The problem lies in the little data. The little data is all the data that is floating all around your company unorganized including your duplicate customer records, your unmatched product numbers, and so on. At Crestline, we have more data coming in today than ever before.  We are utilizing this data in exciting ways to better serve our customers.  Yet we still have room to improve in efficiency, data quality, and better understand the story behind the data. Recently we implemented the Informatica Product Information Manager (PIM) which has been a huge success for our ability to deliver new products quickly to our customers through our website and our print catalog.  In the first 3 months of 2014 using our new PIM, we’ve exceeded the total products added and updated through all of … Read More

Benefits of Being Loyal- From Our CIO

Unexpectedly, I received an email from Delta “Re: Recognition of your recent travel on Delta”. The letter said: “On behalf of Delta Air Lines, I would like to offer my sincere apology for the multiple flight disruptions you experienced”.  The entire letter was incredibly well done.  I was happy just to get the letter, but the letter ended with “In recognition of your value as a Platinum Medallion member and as a gesture of goodwill, I have sent you a gift containing perishables, which will be mailed to the address in your SkyMiles account.” Yes, I had a bad experience (some of my face book friends might remember my 10 hour stint in MSP ending with a bird hitting the plane).  Yes, I did share that with Delta and I thought they had handled it fine. After all, I have been on different planes over 100 times this year so I … Read More

QR Codes

Maybe you are interested in bringing QR codes into your promotional campaign, but you aren’t sure exactly how to incorporate them into your existing format. Your Crestline representative will be happy to help you craft a QR code campaign that will extend your brand’s image to a wider variety of channels!

Mailing Address:
Crestline Customer Service
PO Box 2027
Lewiston, ME 04241
Crestline Customer Service:
US: 866-488-4975
Intl: +1 207-488-4975
email: crestlinehelp@crestline.com
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