In The Spirit of Spring

As the snow starts to melt, the flowers begin to bloom and the grass gets a little greener, it’s time to trade beanies for baseball caps and stock up on promotional products that speak to the spring season. Here are our picks for trendy items that will carry your brand into the warmer months: April Showers… Spring is synonymous with rain, which means promotional products like umbrellas and wellies will get a lot of wear on dreary days. Functional and practical, rain gear is almost like a mobile billboard for your brand, communicating your company’s message to a large pool of potential customers. …Bring May Flowers Seeds and flower kits make excellent, timely giveaways for spring trade shows and help reinforce a green message for companies trying to promote their commitment to sustainability. Don’t forget, Earth Day is April 20, which is another opportunity to entice potential customers with an … Read More

The Making of Greenery: How the 2017 Pantone Color of the Year Got Chosen

Famously standardizing the language for color communication across industries, Pantone LLC is a world-renowned authority on color, and as such, annually names a hue to represent the coming year. For 2017, this color is Greenery, a beautifully vivid yellowish green that fans liken to plant life and opponents describe as Kermit colored. Love it or hate it, everyone wants to know, why was this color picked? It may feel random to the untrained eye, but the color selection process is in fact carefully orchestrated and tends to skew more subjective than scientific. Starting nine months out, members of the Pantone Color Institute begin looking at macro influencers that span many industries and disciplines to uncover color trends. Their focus is worldwide, with travel a must. From Milan to New York City to Dubai, members of the Institute spend months visiting different cities and experiencing the art, architecture, politics and fashion … Read More

The Six Best New Giveaway Trends

As we gear up for the spring trade show season here at Crestline, great giveaways are top of mind. You can always go the classic route by decorating your table with branded pens like the Bic® Clic Stic®—and with the lowest cost per impressions of any item, it would be a smart move. But if you’re looking to shake things up this year, we’ve compiled a list of six out-of-the-box giveaways that are sure to be a hit. EOS™ Smooth Sphere Lip Balm ($5.89-$3.90) Lip balm is used by almost everyone, and the EOS™ brand is particularly well-known and well-liked. Research shows that promo products from recognizable retail brands resonate better with consumers, particularly with millenials. Safe Guard RFID Card Sleeve ($1.19-$0.82) With identity theft on the rise, this simple sleeve can be a real lifesaver of a giveaway. The RFID compliant, polyethylene material protects against digital data theft while … Read More

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Holiday gifting is a longstanding tradition among many businesses and organizations. The end of the year holiday season is a time that many people feel is appropriate for gifting as a way to celebrate longevity, achievement, loyalty, and appreciation for customers, employees, partners, and service providers. Is your company planning on giving out gifts at end of the year or holiday celebrations? Promotional products are an exceptional way to spread holiday cheer, show employees they are appreciated, celebrate your customers, and acknowledge all of the other players that contribute to the success of your company on a regular basis throughout the year. Not only are promotional holiday gifts a lovely token of appreciation, they also continue to reinforce your brand’s good name long after the year is over. The holiday season can be a stressful time of the year. If holiday gift giving is on your to-do list, this guide … Read More

3 Effective Ways to Make Your Next Promotion Eco-Friendly

Earth day has been celebrated in the United States as a day to recognize biodiversity and spread awareness of sustainable methods since 1970. Today, Earth Day is a worldwide celebration of the earth and its future. Incorporating eco-friendly and organic products into your upcoming spring promotions is a great way to celebrate earth day and appeal to consumers. 47% of US consumers are buying eco-friendly household products. That’s a lot of Americans that care about the environment! Choosing an eco-friendly item is just one more perk to add to your promotion—and a great way to do something good for the earth long after earth day is over! The Earth Is What We All Have In Common. –Wendell Berry Incorporate Eco-Friendly items into your upcoming promotion: 1. Opt For Reusable Tote Bags Promotional tote bags and reusable grocery totes are becoming more and more popular as individual cities and states continue to ban … Read More

Promoting with Pantone's 2015 Color of the Year

Last week, Pantone announced their 2015 color of the year—Marsala. For those of you who do not know, Pantone is a color matching system that is used most frequently in printing. You may remember us talking out PMS (Pantone Matching System) colors recently in our “Promospeak” Glossary. We use this system so that we can accurately match the color you want your imprint to show in. The color of the year is named after the deep red wine, Marsala. It is an earthy color with dark red hues and hints of brown. This rich color has the ability to make a statement and presents a warm feel. Here is what members of our Marketing say about the color:  I like the color choice. For the first time in many years Pantone has picked a classic, rich shade! I think it  is versatile and will pair well with other colors.  The tone … Read More

5 Ways to Pay Tribute and Promote this Veterans Day

November arrives next week (can you believe it?) which means Veteran’s Day is just a blink away. Business owners today have the hard decision of choosing what special days they want to be a part of because there is some sort of  “holiday” trending just about every day. While National Cheeseburger Day may be fun, we cannot forget about the traditions that have been important in America for decades, Veterans Day being a big one. How did Veterans Day originate? An Armistice was signed between the allies and Germany on November 11, 1918 at 11:00AM, marking the end of hostility brought on my WWI. One year later, November 11, 1919 Armistice day was celebrated for the first time. This was a day to remember the many lives lost in WWI, the war to end all wars. Time proved that the peace that followed WWI was short lived and America was … Read More

A Guide to Corporate Gift Giving

Giving corporate gifts to employees and customers has been a long standing tradition for many businesses. While corporate gifts can be rewarded at any time, the most popular time is towards the end of the year, around the holiday season. Gift giving is a way to say thank you to individuals that help shape the company and contribute to its success. They recognize and reward everything that customers and employees have put into the company throughout the year. At Crestline we offer a great collection of custom corporate gifts that allow your business to tastefully brand great items to give to valued customers and employees. Why go beyond just saying Thank You? A simple gift to show appreciation towards an employee can make the difference between someone who simply gets the job done and someone that does everything they can to embrace corporate values, exceed company goals and strive to … Read More

Celebrate Earth Day All Year With Promotional Products

We have come a long way from massive V-8 sedans, industry-causing air pollution, and the word “environment” appearing more frequently on school spelling bees than on the evening news. Today, we have greater innovation in environmental, industry, and recycling practices, and companies small and large have an added emphasis on sustainable practices – all culminating in a cleaner planet for the current and future generations. At Crestline, we take our environmental footprint seriously, and are proud to offer a wide-array of eco-friendly promotional products that you can utilize for your brand’s next promotion or giveaway. You might have seen the increased use of personal grocery tote bags at your local store; why not make sure the next bags that consumers bring in have your brand’s logo and message on it? We offer a multitude of different options, and at a cost-effective price point and a large imprint area for your … Read More

Fundraising with Promotional Products

Finally the weather is starting to find a comfortable temperature above freezing. That means it’s almost time for those outdoor fundraisers you’ve been preparing for since the end of last year’s fundraisers. Parades, 5K’s, and fairs are places you can spread your message and raise money for a specific cause. But one of the larger goals for the event is to stay top of mind with the people you reach. Contributions and volunteers are needed throughout the year to keep things moving forward, even after the booths are closed down and people have gone home at the end of the day. There are ways for your message to go further, staying top of mind for months and even years.  And we’re here with the tools to make that happen. In the United States, 58% of people own branded products like pens, custom water bottles, and t-shirts. The trick is to find … Read More

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Crestline Customer Service
PO Box 2027
Lewiston, ME 04241
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Intl: +1 207-488-4975
email: crestlinehelp@crestline.com
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