Creating a Trade Show Timeline: A Checklist

  Whether this is your organization’s first time or one hundredth time attending a trade show event, staying on top of your to-dos and deadlines can seem overwhelming at times. Use this timeline planner to help keep you on track! 12  Months To Go: 1)   Set your expense budget and create goals and objectives for the event, such as increasing awareness for your brand, generating sales leads and creating a memorable experience for attendees. 2)   Collect and organize all contracts and information about your event, adding upcoming deadlines to your calendar. 3)   Begin the process of gathering information about your audience- who is expected to attend the trade show, what are their interests and what have been the most successful types of booths and giveaways in the past- the coordinators of the event can help you gather this information. 4)   Choose a spot for your booth as soon as possible, so you can reserve … Read More

Five Uses for Promotional Backpacks

Backpacks are so versatile, people are increasingly choosing them to replace their other everyday bags. Of course, they still make a great promotional product choice for schools and other education-related organizations, but customized backpacks are an increasingly popular choice in many other business categories as well. At the office: The professional-looking Overland Backpack from Basecamp® is perfect for any occasion, especially transporting office supplies and important documents from the home to the office. At the gym: Drawstring backpacks are a sports and fitness staple. Whether you want to keep an extra change of clothes in the locker room or need a bag to easily carry to games, the Color Accent Drawstring Sports Pack is great for any active lifestyle. For your technology: With so many extra gadgets to cart around, it can be difficult to find a bag that can safely store all of them. The Sedimentary Compu-Backpack, however, can easily hold … Read More

Protect Your Identity with Promotional Products

As our society becomes more and more technologically advanced, so do the techniques of criminals who seek to steal our identities and defraud us. Radio-frequency identification (RFID) uses radio waves to wirelessly transmit data. While RFID technology can be used for good, it can also be used to collect private information without your permission. RFID-blocking products prevent the hijacking of digital data from personal items such as credit cards, passports and driver’s licenses. Additionally, anti-fraud ink prevents forgeries and “check-washing,” a technique where chemicals are used to erase writing on a check with the intent to commit fraud. Luckily, there are a number of ways we can protect ourselves. Protect your identity with one of our anti-fraud items.                     RFID Protection Card Holders:     Tech pockets are one of the most popular giveaway items on the market, but not all of them come … Read More

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