Prep for Your Pop-Up Shop

As the retail industry adjusts to more online purchasing, pop-up shops are growing in popularity. Popups are an easy, affordable, and efficient way to connect in-person with customers, showcase products and promote a brand. Plus, they can occur anywhere from a street corner to inside a larger store! Is a popup right for your business? Here are a few things to consider and some tips for success: Make your brand the center of your display. You’ll need signage and decorations to attract attention and generate interest. Try a bright, welcoming table cover, a stand-up or hanging banner, or a folding display board. Stand out with a bright balloon cluster. Find the right location. Websites like thestorefront.com are a great way to find short-term retail locations in major cities around the country. Have the right staff. Whoever represents your company should reflect your values and be warm, energetic, and informed. The … Read More

Get Winter Ready

To get the most out of winter, it’s critical to have the right gear. Here are five customizable “winter-ready” products that will ease daily life for you and your team until the spring thaw: Core 365 Prevail Packable Puffer Jacket This comfortable, versatile jacket, available for both men and women, is as convenient as outerwear can get. It comes with a handy storage pouch for easy stowing, whether you’re traveling or just warming up and shedding a layer. The water-resistant finish and thermal poly fill keep you dry and warm, in a variety of colors. You can embroider your company or team logo on it for a distinctive touch.  7” Intensive Ice Scraper A sturdy ice scraper is a necessity! On freezing mornings, no one wants to wait for the engine to warm up and the defroster to kick in. At 7”, this intensive scraper is the right size for … Read More

The Do's and Don'ts of Office Holiday Parties

  Office holiday parties provide a fun opportunity for boosting employee morale and bonding among colleagues–but they can also go disastrously wrong. We’ve included 5 tips to help make this year’s party festive and stress-free. Do Decorate: Even little touches make a big difference when it comes to cultivating a festive atmosphere. Order customized napkins, balloons, drink holders, and candy, or treat employees to a branded pint glass or wine glass they can continue to use long after the party ends. Don’t Be Exclusive: In order to make everyone feel welcome, it’s best to skip references to specific religions and make your holiday gathering a general celebration of the season. Also, be conscious of the preferences of your workforce: if your team likes a casual setting, don’t throw a formal party. If they aren’t interested in exchanging gifts with each other, don’t make that a required activity.   Do Have … Read More

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