women in pink shirts putting hands in a circle

Wearing pink for October is a good first step, but ultimately the goal of raising awareness is to spur action. Here’s how to encourage your audience to give back and get involved during Breast Cancer Awareness Month.

Raise Funds

Add your logo to a wide range of themed products, such as this keychain, and sell them to customers with a pledge to donate a certain percentage of proceeds to a charity that supports breast cancer research. To make sure your money is going to the right place, first look up the intended organization using Charity Navigator or the Better Business Bureau.

Run Together

Get your office coworkers together and form a team to participate in a local charity walk or run during the month of October. Not only will training for the race be a great way to build office camaraderie as you all work towards a common goal, but the collective power of team fundraising amplifies your ability to give big. Organizations such as Susan G. Komen raise millions of dollars each year by putting on local events across the country—click here to see if there is one that might be coming up in your area. For the big day, consider these custom shirts and water pouches to help foster a sense of team spirit.

Hold a Seminar

In addition to raising money for research, Breast Cancer Awareness Month is a great opportunity to promote education. Invite a local healthcare professional to come in and talk to the members of your office about breast cancer prevention and control. You can also download your own resources from the Centers for Disease Control and Prevention (CDC) or create a custom brochure with your company’s logo to hand out as a helpful take-home.

Do Some Research

“Pinkwashing” is a term that came into use in 2002 to represent companies that claim to support breast cancer awareness while selling products or promoting lifestyles that have been found to increase the risk or directly cause cancer. Before promoting a pink product or campaign outside of your own organization, do a little background sleuthing to make sure the company in fact practices what they preach.

Get Political

Health care and insurance coverage are hot-button issues, and there are many bills headed to Washington that could impact the treatment of potential breast cancer patients. Contact your representative to find out how you can do your part to get favorable legislation passed.

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