What is the Red Ribbon Campaign?

The Red Ribbon Campaign®, organized by the National Family Partnership, is one of  the oldest drug prevention programs in the United States. The project promotes awareness, advocacy and expanding available resources to reach more young people and encourage them to remain drug-free. Children, parents, educators and businesses that participate in the program are asked to sign the Red Ribbon Pledge, stating that they are committed to creating a drug-free America.

During Red Ribbon Week®, which takes place between October 23-October 31 of each year, the goal is to reach millions of youth, providing educational resources and encouraging them to participate in drug prevention activities taking place across the country. This year’s theme is, “A Healthy Me Is Drug Free.”

If you are an educator or business celebrating Red Ribbon Week®, there are a number of fun ways to promote drug and alcohol awareness and prevention among young people.

Giveaways and promotional items can be a great way to get participants engaged and make sure your message travels. Promotional products help to create a team atmosphere and make learning about drug and alcohol prevention a lot more fun. Here are a few ideas to get you started:

Fun Ideas for Red Ribbon Week®

  • Ask them to sign the Red Ribbon Pledge, giving out small prizes when they do. Prizes that appeal to adults and kids alike include customized bracelets, flash drives and PopSockets®.
  • Plan a different Red Ribbon celebration for every day of the week, such as “Wear Red Day” and “Sunglasses” Day.
  • Invite a police officer or first responder to come in to speak about the dangers of drug and alcohol use.
  • Have a Red Ribbon-themed ice cream party at the end of the week to celebrate a successful week of raising awareness about staying off drugs!


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