Hands outlined by the sun

A bad sunburn has the potential to be more than just a temporary annoyance—it can lead to serious skin damage or cancer. But keeping safe doesn’t mean you have to live like a shut-in this summer. Rather, help employees and customers have fun in the sun while minimizing risk using these tips and our large array of customizable sun-safe promotional products:

Slather On Suncreen
The skin is the largest organ of the body, and it’s also one of the most vulnerable to the elements. Be kind to your skin by using sunscreen on a daily basis—yes, even on overcast days and in the winter. In fact, 87% of the sun’s rays penetrate through clouds and fog, which is why you shouldn’t limit your sunscreen habit only to days at the beach.

So what strength of sunscreen should you be using? SPFs range in strength, but most dermatologists seem to agree that SPF 30 is the best for everyday coverage, while SPF 50 is ideal for periods of extended outdoor activity. Reapply every two hours or after going in the water, and don’t forget to give your lips a little love, too, by using a lip balm with an SPF 15 or higher.

Cover Up With Hats and Apparel
Even with sunscreen, time in the sun can be risky. Shield your skin by donning performance apparel with built-in UV protection and reach for a T-shirt or beach cover-up at the first sign of sunburn to impede further damage. Baseball caps, visors and wide-brimmed straw hats are great for shading your face from direct sunlight. And sunglasses are more than just a fashion statement, helping to protect your eyes from UV rays that can increase your risk for cataracts.

Stay Cool in the Shade
It may sound obvious, but the best way to stay safe during the summer is to minimize time in direct sunlight. Seek out shade whenever possible: bring an umbrella or popup tent when at the beach; use the natural shelter offered by tree branches for days spent in the park. UV rays are strongest when the sun is highest in the sky, from about 10 a.m. to 4 p.m., so be extra vigilant when planning or participating in outdoor activities during these times.

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