If you have ordered promotional products before, you probably know that the more you buy, the more you save. Since we often deal with large quantities, our pricing model is divided into price breaks based on the amount of items you buy. The more you purchase the better per item rate you receive. The rates and savings vary from item to item, but the general idea is the same; buy more, save more. But is there such thing as too many promotional products?
It is not always easy to figure out the right quantity of items to order but many would agree that when it comes to gaining valuable exposure for your brand, too much is better than not enough. So what do you do when you come home from an event or trade show with leftover promotional products?
Here are 5 things to do when you order too many promotional giveaways:
People love free stuff—regardless of the imprint that is attached to it. If you have excess promotional items that you do not want to store, donate them to a local school, youth group, church or other not for profit organizations. A lot of these groups are always looking for giveaways that they can use as prizes at their own events or for use during day-to-day tasks and activities. Items like pens, notebooks, water bottles, bags, and apparel items will be useful to these kinds of organizations.
The event that you intended to use your giveaways at may be over, but that does not mean they are no longer useful. Get your team together for a brainstorming session and come up with other ways that you can use the items. You will likely discover that the opportunities are endless. If you’re having trouble getting your brainstorming started, here are some ideas to begin with:
- Customer service support: give your extra giveaways out to your loyal customers, new customers, important clients or service providers. If these customers have had a good experience with you, they will love to receive a free gift with your logo on it! You can also give them to customers who may not have had the best experience. No business is without flaws; if something went wrong with a customer and you need a way to make it up to them, give them some free swag and a handwritten letter apologizing for their less than perfect experience.
- Bring to another event or hand them out in your store: if you have other events or promotions on the books, but were planning on bringing a different giveaway, you can still stick to this plan, but bring your extra giveaways as back-up. If you don’t have another event planned, but you have a store front location, set up a basket or a table and fill it with your giveaways. Let people take them if they please; it’s an easy way to brighten someone’s day and keep them thinking about your business.
- Social Media Giveaways: if you are active on social media, you know that keeping your audience consistently engaged is important. Use extra giveaways to engage your social media audience. Get them to answer a question, share a photo or share your post for a chance to win a prize.
- Have a sale
If you have a lot of extra giveaways from over time, round up all of the excess giveaways and have a sale. Set it up in your office or in front of your store and allow employees, people in surrounding offices or even customer’s purchase them for a reasonable amount. When all of your items are gone, donate the money to a local charity or put it towards your next promotional product purchase.
- Go where the items make sense
No matter what kind of item you purchased, there is a place where it will fit in perfectly. If you customized promotional sunglasses, head to a local beach and hand them out to anyone that wants them. If you customized USB flash drives, go to a library. Bring your bags to the mall and your water bottles to local sporting events or road races. This is a fun way to get out of the office and into the community. You may even meet some new or current customers along the way.
If the extra promotional products misrepresent your brand, contain an imprint that may be considered offensive or are for an event that you do not want to promote further recycle your items in a responsible way. This would be considered a last resort option, but if you do not want these items to be circulating further it is easy to recycle them responsibly.
You really cannot have too many promotional giveaways! With a little bit of extra time and thoughtful decision making, you can come up with an inspirational way to get more life out of your extra giveaways.