Promotional Products Work! Week – Day 4
The School of Nursing at Western Carolina University has a program that is committed to recruiting nurses from rural areas of Western North Carolina and providing them with scholarships so they can continue their nursing education. This department works in conjunction with a large local hospital.
Crestline was recommended highly to this department of WCU by other offices around campus, so they began shopping with us for healthcare giveaways that they could use for their Nurse’s Week celebration. They needed to keep imprint area in mind throughout their product search because they had a large imprint to accommodate. They needed to include to include WCU’s logo, the hospital’s logo, and their campaign message, “Celebrate Nurses!” In addition, they also needed to make sure that a member from each organization that they were representing approved of the chosen item.
This presented a challenge because it ruled out many small items such as pens and USB flash drives because the imprint area was simply not large enough for the amount of information that they needed to include. When looking for products with a large field for imprinting, they found our top-selling Thermal Grocery Tote.
When they saw this item they knew that it was definitely large enough to clearly and attractively display the multiple logos that they required as well as their message. They felt like the insulated grocery tote would stand out because it was not your typical health care giveaway, yet it is an item that everyone would want!
The end result was perfect and they were proud to hand them out at their Nurse’s Week celebration. The general feedback was positive, one recipient said: “it’s just what I need for frozen items between the store and my home.”
They were able to overcome their challenge of having a large imprint and needing multiple approvals from people who were not located in the same facility. Their final product turned out exactly how they had envisioned and it was a huge success. The idea of placing a promotional product order can be daunting when you know that your item will require approvals from multiple people or when you’re dealing with a tricky imprint. Don’t let this fear keep you from moving forward with a promotional product purchase! Our promotional product experts are happy to accommodate any unusual needs or requirements you may have.
How do promotional products work for you and your business? Share your photos or stories with us this week in the comments below or on our Facebook or Twitter pages in honor of Promotional Products Work! Week.