Do you have a pet at home? A recent study directed by the American Pet Products Association indicated that roughly 65% of American households or 79.9 million people, own pets! Many pet owners consider their pets to be part of the family and treat them with the same love and respect as they do their fellow humans. With that being said, it’s no surprise that promotional pet giveaways are one of our top picks for 2016 trends.
The pet industry is alive and booming. Pet owners spent an estimated 60.59 billion dollars on their pets in 2015 and that number will likely grow in the current year. Humans look for ways to connect their lives with their pets and will frequently spend more on services such as hotel stays, shopping trips and more if it means they can take their furry friends with them. With this in mind, maybe it’s time you considered trying promotional pet giveaways for your next event!
Promotional pet giveaways are popular for pet groomers, boarders, veterinary clinics, animal shelters, rescues, dog walkers and so much more. But there are ways that you can incorporate pet-friendly giveaways into your marketing even if your business does not cater specifically to animals.
Who Can Use Pet-Friendly Giveaways?
As a pet owner, there have been many times where I have gone through a drive through with my dog and the attendant serving me has given him a little treat; for example at the pharmacy, at the bank and even while getting gas at a full-service gas station. While these businesses are at all related to pets, they know that their customers are passionate about their animals and they use that to their advantage.
Think about your business and how it relates to your customer’s everyday life. Do you sell cars? Do you host outdoor events? Are you a lifestyle brand? All of these categories can relate back to your customer’s life with their pets! If you are a car dealership, you could offer your pet loving customers a fleece pet blanket to protect their new car seats. If you host outdoor events such as festivals, 5Ks, or awareness events, you can further connect with your audience by making the event pet-friendly. Manage the mess and the needs of pets at your event by handing out pet waste baggies and collapsible water bowls.
There are many ways that you can incorporate pet-friendly giveaways into your business even if it is not directly related to the pet industry.
7 Pet-Friendly Giveaways that Dogs (and Humans) Will Love!
Many dog owners love being active with their dogs! This blinking light clips directly to a collar to help make animals more visible in the dark. This is a great safety item if you enjoy walking your dog on the road, or for your dog to wear when it goes out at night.
2. Fido Flyer
Perfect for a game of fetch! This fun flyer is made in the USA out of pet-safe materials. This is a perfect item for your outdoor events or for summer fun!
Be prepared when duty calls! These canine clean-up bags will help to reduce mess at your pet-friendly events. These bags are also great giveaways at veterinary offices and dog groomers because people will always be happy to receive them!
This USA made bandana is basically the pet-friendly equivalent to the T-shirt and it makes a perfect giveaway for events and attractions. Use to spread awareness for your business or event or to help identify your dog.
Just as with humans, proper hydration is absolutely necessary for dogs and cats. Portable pet bowls make it easy for you to feed and hydrate your pet while on the go! These collapsible bowls are so handy for walks, car rides and other trips away from home. This item is sure to be a well-received pet-friendly promotion.
Keep pet owners prepared for minor emergencies with this pet-friendly first aid kit. This is a great purse or glove box item for animal lovers. It can also be clipped to the end of a leash for added safety and preparedness on walks and trips.
This cozy blanket is perfect for your furry family members! As previously mentioned, this blanket is great for cars as it can help to minimize messes caused by pets in the car, while keeping your companion comfortable. These blankets are also perfect for inside crates or beds. They can be used for shelters, rescues, vets or other businesses.
When planning your next event or giveaway, consider putting a pet-friendly spin on it and try one of these ideas!