One of the things that make promotional products so powerful is their ability to impact brand recall. Did you know that 76% of those who receive a promotional product are able to recall the name of the advertiser who gave it to them? That’s a big deal to advertisers! In today’s world there are a lot of distractions around us at all times making it harder than ever to get the attention of our consumers, but by making our message as interactive as the devices in their hands, advertisers have a better chance at establishing a connection.
So how can this help you be better at your next trade show or event? Promotional products on their own are already great at making an impression for your brand, but by making your next event giveaway more interactive, you may be able to win over more potential customers.
How to Make Your Next Giveaway Interactive
If you’ve been to a trade show lately, it’s likely that you noticed that participant’s booths are getting more and more technical with iPads and screens popping up everywhere. Advertisers are finding new, interactive ways to attract attendees to their booths and keep them there longer. Adding more interactive elements to your booth is a great way to collect more information about attendees and make yourself more memorable to them. You do not need a large budget or multiple iPads in order to make your next giveaway more engaging. Here are a few ideas you could try.
- User-generated content. User generated content is becoming more and more popular and one way to get this at your next event is by setting up a photo booth. You don’t need expensive technology to get attendees to take a photo at your booth. Provide a backdrop or props for attendees to pose with and have them either take their own selfie and tweet or email you the photo in order to receive a giveaway or use your own technology such as a laptop and a camera and take the photos yourself and then share them via social media or through email. Not only will this provide you with some great user-generated content to use at a later date, but it is also a fun and memorable experience for the attendee.
- Create a game. Have attendees spin a wheel for a great prize, answer an industry related trivia question or solve a puzzle in exchange for a fun giveaway. You can make or purchase props to execute your game to make it affordable for your brand, and you will have a great time getting to know your visitors in the process.
- Tweet to win. At the last conference that I attended, I followed a few of the vendors that had booths sent up in the main conference hall on Twitter to learn more about them. After doing so, I realized that so many booths were doing giveaways via Twitter! Vendors were tweeting a specific time to come to their booth, and they were giving the first 20 or 50 people (depending on the vendor) who showed up a special giveaway like a t-shirt or a nice travel mug. This is a great way to create hype about your booth and works especially well if you have a way to connect with attendees prior to the event. If you know that you don’t have a large social media following in attendance at your event, then let people know when they stop by your booth that you will be hosting special giveaways for attendees on twitter or any other social media platform to encourage them to follow you. This is a great way to have fun with attendees and establish new, long-term connections.
- Offer a product demo. Find a way to demonstrate your product or service from your booth instead of just telling people about it. This may seem like a practical suggestion, but many people do not truly take advantage of it when it can be so powerful. Find a way for attendees to test drive your product or service and then reward them for doing so with a relevant giveaway.
- The charging station. Make your booth or display the place to get power! At trade shows, conferences and events like local awareness walks and fundraisers, it pays to have power. Create charging stations so people can keep their devices juiced and stay connected. Offer adapters or charging cords as giveaways so that if people forgot to bring them, you really look like the hero. While they are there getting power, try to get to know them a little bit, share your product or service with them and just have fun!
What have you done to engage with event attendees through the use of giveaways? Have you seen anything interesting at recent events or shows that have inspired you?