Have you ever wondered what makes promotional pens so popular? Nearly every educational institution, bank, and hotel have custom writing instruments with their business name on it. Pens are often inexpensive, come in a vast variety of styles and can be used by anyone are a few of the factors that have driven the promotional pen to overwhelming success.
The ballpoint pen was invented in 1938 by László Bíró, a journalist from Hungary, and are now one of the most common pens used for promotional purposes. Ballpoint pens offer quick-drying ink and write smoothly which is why most people enjoy writing with them.
In the U.S., 56% of promotional product consumers own a promotional pen and say that they have received at least one promotional pen in the last 12 months, making them the most popular promotional item. Custom apparel (48%) and bags (34%) follow behind in second and third place.
When consumers do receive promotional pens and writing instruments, they keep them for an average of 5.3 months and are used about 3 to 4 times per day the entirety of its life! This staying power leads to frequent and consistent exposure to your brand. It is also likely that that promotional pen will then end up in the hands of someone else before its life is done.
Another great factor of promotional writing instruments is that they are affordable. Promotional pens tie the for the lead with promotional bags for the cheapest cost per impression, only one-tenth of a cent. That is a big return on investment for your business.
Promotional writing instruments have also found a way to stay relevant in our world that is so driven by technology– the stylus pen! Stylus tips have been added to the end of pens in every style making them handy to use for traditional note taking or for use on mobile devices and tablets.
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