The Power of Promotional Writing Instruments

    Have you ever wondered what makes promotional pens so popular? Nearly every educational institution, bank, and hotel have custom writing instruments with their business name on it. Pens are often inexpensive, come in a vast variety of styles and can be used by anyone are a few of the factors that have driven the promotional pen to overwhelming success. The ballpoint pen was invented in 1938 by László Bíró, a journalist from Hungary, and are now one of the most common pens used for promotional purposes. Ballpoint pens offer quick-drying ink and write smoothly which is why most people enjoy writing with them. In the U.S., 56% of promotional product consumers own a promotional pen and say that they have received at least one promotional pen in the last 12 months, making them the most popular promotional item. Custom apparel (48%) and bags (34%) follow behind in second and … Read More

Getting Started with Promotional Apparel

What better way to share your brand than by wearing it? 48% of U.S. consumers own logoed shirts making custom apparel one of the top selling categories in the promotional product industry. Promotional apparel can be used for any business and can be implemented in many ways to successfully share your logo. 57% of U.S. consumers feel more favorable about the advertiser who gave them a promotional shirt—that’s a great reason to customize your own! How to Use Promotional Apparel Uniforms Custom apparel can be used as corporate dress to give your business a professional appearance. Promotional apparel makes employees easy to spot at events and in stores. It also is a way for you to further identify what your brand is all about and set the tone of your storefront, booth or event. Tees, polos and other apparel items also make great uniforms for recreational sports and other team events. … Read More

The Power of Promotional Calendars

  Get a jump on the upcoming year by putting your logo on custom printed calendars today. Calendars are a convenient way to keep track of appointments, events, vacations and more. By putting your logo on a promotional calendar, you are allowing your brand to become a part of the recipient’s day-to-day activities. Here are 6 reasons to put your logo on a promotional calendar: 1. Recipients will think of your brand every time they look at their calendar, which will increase business with your brand and increase sales revenue for you! 2. The average household has 3.12 printed calendars!! Don’t think that just because your customer already has a calendar that they will not use yours. Many people keep promotional calendars in more than one room of their home because they are useful and easy to keep around! 3. 75% of households depend on a kitchen calendar. The kitchen … Read More

Promotional Products for On-Campus Organizations

Campus organizations are a huge part of the college experience! Getting involved in campus clubs and organizations is a great way to explore your interests, make a positive impact on your community, network and develop personally and professionally. Help share your campus organization and the rewarding experiences that it offers through the use of promotional products. Promotional products can be used by student organizations to recruit new members, give the group a united appearance, fundraise and share your core message at events and activities on campus and in the community. What items work for on-campus organizations? Apparel Apparel items such as T-shirts, polos and hoodies are a perfect way to welcome new members to your student organization or kick off the year or event! Custom apparel gives your organization a uniform look when you attend events. Apparel items also are a great way to regularly spread awareness for your organization … Read More

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