Why Use Promotional Products Instead of Traditional Media?

Let’s talk cost and impact. There are advantages to purchasing promotional products instead of print ads, or traditional media buys. Cost: Are you trying to justify to your manager why you want custom pens or tees for your next event? Are they still stuck in the ‘we need to put an ad in the paper’ mentality? That’s all fine and good, if they want to throw money away, when the paper is recycled in the bin. How about a promotion that lasts? And costs less? The metric to keep in mind is known as the CPI – Cost Per Impression. The CPI is the cost of your campaign divided by the number of times your message is seen. The more impressions you make, the less each one costs, the more customers remember you, and the more money you make. A low CPI is a good thing. Compared to print advertising, … Read More

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