Encouraging Word-Of-Mouth Advertising with Promotional Products

Word of Mouth Advertising (WOM)—even if you are not a marketer, you are probably no stranger to this term. Word of mouth marketing is the natural conversation about your business and your message between a customer and another person or group, either spoken out loud or documented somewhere on the internet. This act is considered to be one of the strongest forms of customer acquisition, and it is important for businesses of all sizes. Word of mouth is so effective because of its credibility. We trust our family, friends, and other consumers in our same position. Their recommendations and opinions carry more weight than advertising spots on television or the radio. When a consumer receives impeccable service or has an experience that was better than expected, it is a natural reaction to want to share it. On the same note, when a consumer receives less than excellent service and is … Read More

Promoting with Pantone's 2015 Color of the Year

Last week, Pantone announced their 2015 color of the year—Marsala. For those of you who do not know, Pantone is a color matching system that is used most frequently in printing. You may remember us talking out PMS (Pantone Matching System) colors recently in our “Promospeak” Glossary. We use this system so that we can accurately match the color you want your imprint to show in. The color of the year is named after the deep red wine, Marsala. It is an earthy color with dark red hues and hints of brown. This rich color has the ability to make a statement and presents a warm feel. Here is what members of our Marketing say about the color:  I like the color choice. For the first time in many years Pantone has picked a classic, rich shade! I think it  is versatile and will pair well with other colors.  The tone … Read More

Surviving Exams with Effective Promotional Items

The end of the year is a magical time in the field of education; holiday festivities are in full swing, and New Year’s resolutions are taking shape and best of all winter break is just weeks away. However, for students and educators, winter break is only a reality after end of term exams. For students and teachers of every caliber, the time before winter break is a mess of squeezing in the last lessons of the year, prepping for exams and lots and lots of stress. Help your students and educators stay on track during this hectic time of year by providing them with promotional products to help them push through! Crestline has many great items to that encourage productivity and lend a hand in keeping organized. Promotional educational items will give your educational community a boost of excitement when they need it most, and help them start their next semester … Read More

Learning the language: A guide to Promotional Industry Terms

One of the hardest parts of diving into something new is adapting to a new language. Whether you’re buying a new car or looking to hire a lawyer; in order to understand what you’re looking for, you need to understand a bit of that jargon that is associated with the industry. The promotional products industry has no shortage when it comes to industry-specific terms. We want to do our best to ensure that if you are just beginning your journey with promotional products that you understand the terms that are used to communicate your ideas to our promotional product experts so that your final product gets to you exactly that way that you want it to! This glossary will fill you in on the processes used to imprint your items, the charges that you will see on your quote or on an item page as well as some of your … Read More

Supporting Company Causes with Promotional Products

71% of consumers say that they would help support a brand if there is a link to a good cause. That’s quite an astounding number, right? Many companies have causes and charities that they are committed to helping. The causes that your company supports can vary; you may be in support of sustainable or environmentally friendly practices and products, you may want to help eliminate homelessness in your community. Participating in charitable events, raising funds for a cause through your company or a commitment to spreading awareness of a social cause are things worth sharing! Promotional products are great for sharing your cause marketing efforts. They are a great way to share your corporate values with the people who they will matter to most. It can help you to acquire new customers and further satisfy current customers. What products work great for cause marketing? The products that work well for … Read More

Inspiring Ways to use Plush Toys for Branding

There is nothing quite like a soft, friendly stuffed toy. It’s likely that many of us have a fond childhood memory of stuffed toy that we adored or that we found comforting. We often think of stuffed toys as novelty items for children, but they can also be used as a vehicle to share your brand. There are a few key factors that make a plush toy a great product to put your logo on: Customization-With plush toys there is a lot of freedom in customization. Not only can you choose from any animal, you can also create your own character, or bring your own company mascot to life in the form of a plush toy. In addition, you can choose to outfit your toy in an imprinted accessory such as a t-shirt. Choosing a plush toy allows for you to be as creative as you want to be to share … Read More

5 Ways to Pay Tribute and Promote this Veterans Day

November arrives next week (can you believe it?) which means Veteran’s Day is just a blink away. Business owners today have the hard decision of choosing what special days they want to be a part of because there is some sort of  “holiday” trending just about every day. While National Cheeseburger Day may be fun, we cannot forget about the traditions that have been important in America for decades, Veterans Day being a big one. How did Veterans Day originate? An Armistice was signed between the allies and Germany on November 11, 1918 at 11:00AM, marking the end of hostility brought on my WWI. One year later, November 11, 1919 Armistice day was celebrated for the first time. This was a day to remember the many lives lost in WWI, the war to end all wars. Time proved that the peace that followed WWI was short lived and America was … Read More

A Guide to Corporate Gift Giving

Giving corporate gifts to employees and customers has been a long standing tradition for many businesses. While corporate gifts can be rewarded at any time, the most popular time is towards the end of the year, around the holiday season. Gift giving is a way to say thank you to individuals that help shape the company and contribute to its success. They recognize and reward everything that customers and employees have put into the company throughout the year. At Crestline we offer a great collection of custom corporate gifts that allow your business to tastefully brand great items to give to valued customers and employees. Why go beyond just saying Thank You? A simple gift to show appreciation towards an employee can make the difference between someone who simply gets the job done and someone that does everything they can to embrace corporate values, exceed company goals and strive to … Read More

Fighting Cold & Flu Season With Promotional Items

The air is crisp, the leaves are changing, and fall is here. With the excitement of the upcoming Holidays and the beautiful weather, it is easy to forget the importance of your health. This is the time of year that cold and flu season hits the hardest. Although we cannot stop cold and flu from striking, we can take measures to protect ourselves and those around us from germs that can cause illness. When you spend your day taking care of customers, teaching students, or sharing information at a trade show, you come in contact with many opportunities to exchange germs with others. A simple handshake can lead to a cold. Combat these germs with promotional health items such as sanitizers and tissues. One office combated the spread of germs by investing in antimicrobial gel pumps and bottles. Pumps were placed in high traffic areas and smaller bottles were handed … Read More

Investing in Promotional

Promotional products are awesome! We know that, and businesses and organizations that use them know that.  But sometimes, for the person that is just starting to dabble in promotional products, it can be hard to pick the  right item to brand. We asked our  Vice President of sales, Mike, to provide some advice for  those organizations who still need some guidance when it comes to picking out the perfect items.   Promotional Products are really just Real Estate Agents. I know, I know, when you think about Real Estate some of us cringe.  You think about the largest investment you may ever make in your life.  It is a difficult process to say the least; it takes months of searching, multiple home inspections, nerve-wracking back and forth negotiation, comparing multiple rates and then for many of us, signing on the dotted line 30 times to make a 30 year commitment.  Despite all of this … Read More

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